I did this illustration with the agency I was working at and I was in charge of everything surrounding it: the name, directing the art and the logo

 

The project consisted in creating a label for an entirely new production line: Anis with Wasabi, a risky and spicy flavor. One of the brand's conditions was not renouncing the tradition of the La Castellana brand.

 

I decided to reinterpret the character based on the question: What would happen if La Castellana were cheekier?

 

Thanks to the proposals, we won the agency tender and took on the La Castellana account. The problem was that the project stopped and they never manufactured. The entire project never got further than a sketch.